TC003 – “The Secrets to Building a Chiropractic Referral Practice”

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The surest way to become a thriving chiropractor is to master the art of generating referrals from your existing patient population. In this episode, we discuss research proven techniques that generate results, and I share my own secrets for building a large chiropractic practice through referrals.

Resources

Books

The Referral Engine: Teaching Your Business to Market Itself – Technically not discussed in this podcast, referrals are truly THE best way to build your practice. The secret to generating referrals lies in understanding the “Customer Referral Cycle”-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. By following this system, my practice generates referrals in a reliable and predictable fashion.

Raving Fans: A Revolutionary Approach To Customer Service – If you want a referral practice, you must create Raving Fans and not just satisfied customers. This book, a nice quick read, is written in the style of a parable. Highly recommended!

The Experience Economy – The first book to really document the role that the atmosphere and setting of a business played on the financial performance of that business. I would not classify this book as a must read, unless you are really a business geek like me.